When you buy through our links, we may earn a commission. Products or services may be offered by an affiliated entity. Learn more.
$1,295 from Purple (queen)
Price Range: $1,195 – $1,595
Mattress Type: Foam
Firmness Options: Firm (7)
At A Glance
The Purple NewDay mattress is a firmer version of the classic Purple mattress. It provides much of the same performance and cool breathability, but with more pushback and support for stomach sleepers and heavier sleepers.
Ratings Summary
Motion Isolation
7/10
Edge Support
6.5/10
Temperature Control
7/10
Ease of Movement
5/10
Off Gassing
5.5/10
Pressure Relief
5.5/10
Pros
Cons
The NewDay is the firmest all-foam mattress offered by Purple, a Utah-based mattress-in-a-box brand known for its patented GelFlex Grid. A form of buckling column gel, the GelFlex Grid is made from a hyperelastic polymer that’s engineered to adapt to body movements and promote airflow.
The NewDay Mattress consists of just two layers, with 2 inches of the GelFlex Grid material sitting atop 6 inches of sturdy polyfoam. A polyfoam rail surrounds the GelFlex layer for added edge support. Our testing team rated it firm (7) on our 10-point mattress firmness scale.
Besides the NewDay, the all-foam models in Purple’s lower-priced Essential Collection include the flagship Purple Mattress and the slightly taller and softer Purple Plus Mattress. As determined by our product testers, these beds have respective firmness ratings of medium firm (6) and medium (5).
Purple also sells two collections of hybrid mattresses. The Purple Restore, available in medium soft (4) and firm (7) options, headlines the mid-tier Premium Collection. The Purple Rejuvenate, the base model in the top-shelf Luxe Collection, combines polyfoam and GelFlex material with 8 inches of pocketed coils for a medium (5) feel.
We’ll concentrate on the NewDay Mattress, providing a full breakdown of its materials and construction. We’ll also discuss which types of sleepers we think are best suited for this bed.
Let us help you find the perfect bed
Answer a few questions to find the right mattress for your unique needs
Purple NewDay Mattress
Sleeper Type
In general, side sleepers need enough contouring in a mattress’ comfort system to cushion their joints but enough support to keep them from sinking in too far. Because of its relatively responsive GelFlex Grid comfort layer and firm (7) feel, the NewDay provides great comfort and support for side sleepers weighing more than 230 pounds.
Our testing also revealed that the NewDay Mattress comfortably supports side sleepers between 130 and 230 pounds. Testers under 130 pounds said the mattress felt too firm and allowed pressure to build up in their hips and shoulders.
Back sleepers generally need an even sleep surface that keeps the lumbar region from sinking too deeply. At the same time, they typically benefit from gentle contouring to ease pressure in the shoulders and upper back.
Our back sleepers over 130 pounds felt that the NewDay did a reasonable job of achieving this balance of support and cushioning. Those under that weight level remarked that the mattress felt a bit too rigid.
Stomach sleepers often have a hard time finding a mattress that provides enough support. It can be difficult to keep the spine aligned in this position, and if a mattress is too soft, a person’s midsection can sink too far.
Our testers determined that the NewDay has the right amount of firmness for most stomach sleepers. At only 2 inches thick, the comfort system also doesn’t allow very much sinkage, so stomach sleepers can more readily feel the support of the dense polyfoam base. Our stomach sleepers weighing between 130 and 230 pounds felt that the NewDay struck a nice balance between firm support and light contouring.
In addition to the hands-on feedback from our team, we conduct a number of quantitative tests in our Test Lab. The below ratings are based on the experience of our testers.
Purple Mattress
Overall Rating:
8.1 /10
Price Range:
$799 – $1,798
Mattress Type:
Foam
Firmness Options:
Medium Firm (6)
Purple Hybrid
Overall Rating:
8.8 /10
Price Range:
$1,899 – $3,798
Mattress Type:
Hybrid
Firmness Options:
Medium Firm (6)
Purple Rejuvenate Mattress
Overall Rating:
8.4 /10
Price Range:
$4,495 – $8,990
Mattress Type:
Hybrid
Firmness Options:
Medium (5)
Purple Restore Mattress
Overall Rating:
8.5 /10
Price Range:
$1,845 – $3,690
Mattress Type:
Hybrid
Firmness Options:
Firm (7)
The Purple NewDay is an 8-inch mattress that differs somewhat from traditional foam models. It features Purple’s proprietary GelFlex Grid, a form of buckling column gel that’s designed to encourage airflow while quickly responding to sleepers’ movements. The NewDay includes a 2-inch layer of this hyperelastic polymer that offers pressure relief with minimal sinkage.
A supportive polyfoam perimeter surrounds the mattress’ sole comfort layer. This design reinforces the edges of the mattress and makes it easier to get in and out of bed.
Under the comfort layer is a 6-inch polyfoam support core. This base layer stabilizes the comfort system and adds strong support to the entire bed. The mattress is encased in a polyester cover that includes a non-slip panel on the underside made from a blend of rayon and polyester.
|
Firmness |
Firm (7) |
|---|---|
|
Mattress Type |
Foam |
|
Construction |
Cover Material:Polyester Comfort Layer:2″ Buckling Column Gel Support Core:6″ polyfoam |
The NewDay is among Purple’s most affordable mattresses. It’s a bit pricier than other similar foam mattresses, in part due to its unique materials and design.
The NewDay is currently available in all standard mattress sizes except for California king, as well as a split king option. Below is a breakdown of height, weight, and size dimensions for the Purple NewDay mattress.
You can purchase the NewDay Mattress from Purple’s website or from Amazon.com. Purple mattresses are also available at a variety of retail locations across the U.S., including dedicated Purple showrooms.
If you order through Purple’s website, the NewDay ships for free to the contiguous U.S. and to Hawaii and Alaska for a fee. The mattress arrives compressed and rolled inside a plastic tube.
Purple partners with Sleep Country Canada to ship its mattresses to Canada, but the NewDay is not currently part of the program.
Purple offers White Glove delivery for a fee within the contiguous U.S., which includes in-home delivery and mattress setup. The company also hauls away your old mattress as part of this service.
The NewDay Mattress comes with a 100-night sleep trial. Purple requires that you try the mattress for 21 nights before initiating a return. If you decide it’s not for you, Purple issues a full refund after the mattress is removed from your home.
The NewDay comes with a 10-year limited warranty that covers certain manufacturing or material defects. This includes indentations greater than 1 inch and splits and cracks in the mattress materials. The warranty is voided if the mattress is not used as directed.
Join our Sleep Care Community — a trusted hub of product specialists, sleep health professionals, and people just like you. Whether you’re searching for the perfect mattress or need expert sleep advice, we’ve got you covered. Get personalized guidance from the experts who know sleep best.
Lauren is a Certified Sleep Science Coach with extensive experience researching and testing a wide variety of sleep products.