Joint CEA, NSF Consumer Research Study Identifies Opportunities, Challenges for Burgeoning Sleep Technology Market
Santa Clara, CA, October 6, 2015 – Sixty percent of sleep technology owners say they’re more aware of their sleep patterns, according to the results of a new consumer research study released today at the inaugural Sleep Technology Summit & Expo in Santa Clara, CA. Conducted jointly by the National Sleep Foundation (NSF) and the Consumer Electronics Association (CEA) ®, Consumer Awareness and Perceptions of Sleep Technology explored consumer satisfaction and interest related to the growing sleep technology segment.
In addition to being more aware of their sleep patterns, 51 percent of sleep technology owners say they’re sleeping better knowing the technology is helping them and 49 percent say they feel healthier since they started using the technology. Nearly sixty percent of sleep technology owners say they’re satisfied with their devices, according to study results. That's an encouraging number for a still nascent technology, says David Cloud, CEO of NSF.
“We’re at the very beginning of this sleep technology wave,” said Cloud. “The pace of innovation in this space is astounding. The devices are getting better and better, as is the value they provide to healthy consumers looking to improve their sleep. We expect that as people learn more about sleep technology and how it can benefit their overall health, they’ll be convinced to give it a try.”
“Health and fitness technology has advanced considerably in recent years, thanks in large part to the wide deployment of sensors and ubiquity of smartphones—and the progression of sleep technology is no different,” said Chris Ely, senior manager of industry analysis, CEA. “Led by the popularity of sleep tracking abilities within most wearable fitness activity trackers, our research with NSF shows sleep technology in its various forms is having a positive impact on users’ sleep.”
Indeed, according to the study results, forty-six percent of those who use sleep technology say they benefit from the technology. However, the research also revealed a contingent of non-users who don’t think they need it, with only 27 percent reporting that they