LAS VEGAS—Trusted sleep authority the National Sleep Foundation and leading bedding manufacturer PureCare® by Fabrictech are expanding and enhancing the retail presentation of Fabrictech’s PureCare line of protection products for mattresses, box springs and pillows at the Summer 2013 Market, running July 29-August 2 at the World Market Center here.
Fabrictech’s PureCare line was selected as the official mattress, box spring and pillow protectors of the National Sleep Federation two years ago, and has achieved phenomenal success among retailers and consumers since its debut, offering premium bedding protection that guards against allergens, dust mites, bedbugs and moisture. The initial line of PureCare Antibacterial Silver and PureCare Celliant protection products was expanded in January with the additional of PureCare Aromatherapy protection products, encouraging consumers to “Breathe, Relax, Sleep” with calming fragrance sachets built into a patent-pending sachet pocket inside each PureCare Aromatherapy mattress and pillow protector.
The NSF and Fabrictech are reinforcing PureCare message at this week’s Summer Market, unveiling new retail packaging for the Aromatherapy protectors that features an entertaining “scratch-and-sniff” packaging design to entice consumers and augment retailers’ point-of-sale presentations.
The entire NSF-selected PureCare line is being featured in Fabrictech’s new showroom on the 15th floor of Building C of the World Market Center, a prime destination for leading resources in the bedding and mattress industry. The 2,400-square-foot location, #C1595, is shared with Knickerbocker Bed Frame Co., and is 50 percent larger than the companies’ previous Las Vegas showroom; the new location debuted in January. Fabrictech also is spotlighting a wide variety of merchandising ideas, store displays and informational literature in its showroom, along with the complete PureCare product line.
Executives at the National Sleep Foundation and Fabrictech say the two-year-old relationship has been extremely beneficial to both parties. “The partnership is successful because Fabrictech offers quality, solution-based products that improve the bedroom environment and fit with our expertise on sleep,” explains David M. Cloud, chief executive officer of the National Sleep Foundation, a leading charitable, educational and scientific not-for-profit