ARLINGTON, VA—Trusted sleep authority the National Sleep Foundation and leading home fashions manufacturer Ellery Homestyles will launch a major social media marketing campaign and retail merchandising effort to promote Ellery’s Sound Asleep™ curtain line, the Official Room-Darkening Curtain of the National Sleep Foundation.
The social media campaign and retail merchandising efforts will be presented to key retailers shopping this month’s Home Fashions Market Week in New York City Sept. 23 to 26 and will debut in March 2014 to tie in with the NSF’s Sleep Awareness Week March 2 to 9, 2014.
The social media campaign will include a consumer sweepstakes in which entrants will have a chance to win a room make-over using Sound Asleep curtains. Ellery also is creating special Pinterest boards, retail website banners and promoting the campaign on its company website www.elleryhomestyles.com, as well as on the Sound Asleep micro site, www.soundasleepcurtains.com. The National Sleep Foundation is providing educational materials, sleep information and tips on how to get a better night’s sleep on its instructive consumer website, www.sleepfoundation.org/bedroom.
“Controlling light is very important to getting quality sleep,” explains David Cloud, chief executive officer of the National Sleep Foundation, the foremost charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety. “Light can interfere with your sleep cycles by signaling your brain that you should be awake, so creating a dark bedroom is one of the most practical ways to reap the benefits of sleep. The National Sleep Foundation recommends keeping your room dark until you get the sleep your body needs. Room darkening curtains are a key to following that recommendation.”
The two-year-old Sound Asleep collection was selected as the official room-darkening curtain of the National Sleep Foundation due to its innovative, thermal-lined construction that helps create an optimal sleep environment by darkening the room. Developed to address the National Sleep Foundation’s recommendations for sleep health, Sound Asleep curtains’ room darkening construction reduces penetrating light through the use of proprietary fabric-backing technology,