NSF Enlists Renowned Women's Health Expert to "School" America on Sleeping Smart

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Date:
Thursday, April 2, 2009

Dr. Donnica Moore Translates Sleep Facts from Fiction

Washington, DC, May 19, 2009 – The National Sleep Foundation announced today that, together with sanofi-aventis U.S., it has joined forces with renowned women’s health expert Dr. Donnica Moore to debunk common myths and misperceptions about sleep. The partnership is part of an ongoing initiative, Sleeping Smart , which helps educate Americans about the importance of a good night's sleep. Additionally, the campaign motivates sufferers to talk to a healthcare professional to determine whether treatment is appropriate and to learn about the safe and appropriate use of prescription sleep medications. 

“Considering the current economic environment, many Americans are having trouble falling or staying asleep. People may think that their sleep problems aren’t severe enough to talk to a healthcare professional,” said Donnica Moore, MD, president, Sapphire Women's Health Group and women’s health expert. “Yet, anyone who has been experiencing symptoms of insomnia for more than a month, or who finds that sleep problems are interfering with their daily life , should speak with a healthcare professional, especially before self-medicating."

As part of the Sleeping Smart campaign, Dr. Donnica debunks common sleep myths through a series of online videos available on the campaign Web site: www.sleepingsmart.org. The short videos incorporate KlickableTV™ technology to create an interactive user experience. Sleep sufferers can click through the videos to reveal additional tips and information to help them sleep smart. In one video, Dr. Donnica encourages visitors to click around a bedroom to pinpoint common items that can hinder sleep. Additionally, the site provides facts about insomnia, additional tips for getting a good night's sleep and a discussion guide to help facilitate a conversation with a healthcare professional.

“Sleep is just as important as diet and exercise to our overall health and well-being," said David Cloud, CEO of The National Sleep Foundation. "Unfortunately, only 42 percent of Americans agree that sleep is the most important (25%) or at least equally important to diet and exercise (17%).  Since there are so many misperceptions about sleep, our goal with this campaign is to set the record straight while educating