NSF Announces New Initiative to Help America Start Sleeping Smart
Thursday, July 31, 2008
New Survey Shows America is Not Making the Grade When it Comes to Sleep Smarts
Washington, DC, July 29, 2008 – The National Sleep Foundation (NSF) announced today that, together with sanofi-aventis, it is launching a new campaign called Sleeping Smart which will educate the millions of Americans who have sleep problems about the importance of a good night’s sleep, proper sleep habits, help them understand the consequences of insomnia, and the safe and appropriate use of prescription sleep medications. The campaign will also motivate sleep-sufferers to talk to a healthcare professional to determine if treatment is appropriate.
As part of the campaign, results of a new survey of American adults released today showed that while nearly 60 percent of those at increased risk for insomnia* say that their symptoms affect their daily activities at least a few days a week, only about half of those at increased risk for insomnia have actually initiated a conversation with their healthcare professional about their sleep issues.
“More often than not, sleep sufferers are hesitant to talk to their healthcare professional because of lack of information or they don’t think their problem is serious enough,” said Phyllis Zee, MD, PhD, NSF board member; associate director, Center for Sleep & Circadian Biology; and professor, Northwestern University Institute for Neuroscience. “ Sleeping Smart will address common myths and misperceptions about insomnia, sleep habits and treatment options to educate and motivate sufferers to address their sleep problems.”
America’s Sleep Report Card
According to the survey: