FOR IMMEDIATE RELEASE
THURSDAY, JANUARY 27, 2011
National Sleep Foundation Teams With SHEEX
For Sleep Performance
Washington, DC., January 27, 2011 - The National Sleep Foundation is pleased to announce that it has teamed up with SHEEX, maker of the world's first performance sheets, to distribute sleep health educational materials. SHEEX performance sheets features the latest innovations in breathability, temperature control, moisture management and comfort. They will now include the National Sleep Foundation's Sleep Fitness Plan to help consumers improve their sleep and next day performance.
"We're excited about working with SHEEX on educating Americans about sleep and how it relates to performance," says David Cloud, CEO of the National Sleep Foundation. "Combining the National Sleep Foundation's cause to improve sleep health and safety through education with these cutting edge products accelerates the Foundation's ability to help the public."
SHEEX will work with the National Sleep Foundation to distribute the Foundation's sleep health information throughout the U.S. with major retailers. SHEEX product packaging will bear the distinct National Sleep Foundation logo and include its exclusive Sleep Fitness Plan.
SHEEX was founded by former NCAA women's basketball coaches Susan Walvius and Michelle Marciniak. Its mission is to provide active lifestyle consumers with a superior alternative to traditional cotton bed sheets.
"SHEEX is very excited about working with the National Sleep Foundation," says Walvius, the company's CEO. "The National Sleep Foundation is an established name and brand, representing quality sleep information and it shares our belief that a great night's sleep can vastly improve your athletic performance."
About the National Sleep Foundation
The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is well-known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America.