National Sleep Foundation, PureCare® by Fabrictech Enhance Bedding Assortment

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Date:
Monday, July 29, 2013

organization dedicated to improving sleep health and safety. “Fabrictech’s PureCare line offers people, particularly those challenged by allergies, a way to take control their of bedroom environment and get a better night’s sleep.”

Sean Bergman, chief marketing officer for PureCare by Fabrictech points out that the new packaging is designed to bolster the line’s already strong sales at retail. “This is a small but significant improvement to the enormously successful PureCare line of protection products selected by the National Sleep Foundation,” Bergman remarks. “The NSF Official Product designation has been invaluable to the success of the PureCare line, and to a large extent has been fueling incredible increases in retail sales for Fabrictech as a whole. Last year we registered 65 percent sales increases over the prior year, and we are currently on track to register an additional 60 percent sales growth this year—we have added some 400 accounts and are continuing to add two to three accounts per week—and we attribute much of this growth to our relationship with the National Sleep Foundation.”

Fabrictech is supporting this rapid growth with a major expansion of its facilities, earlier this year moving its corporate headquarters from a 6,000-square-foot site to a 30,000-square-foot location in Fairfield, N.J. The new headquarters includes a dramatic East Coast showroom where Fabrictech is spotlighting the entire PureCare product line. The company also has added nine sales and management positions in the past seven months.

Bergman notes that Fabrictech’s focus on healthy sleep and wellness products have made the company the fastest-growing manufacturer in their industry. “We have changed the conversation about mattress and pillow protectors, moving from the traditional idea of ‘protecting your investment’ to a focus on health and wellness and creating an environment to encourage a better night’s sleep,” he says. “PureCare protectors offer consumers the essential elements necessary to create a healthy sleep environment. The PureCare product line combines superior technology, innovation and the highest quality materials, and represents a revolution for today’s health- conscious consumers and allergy sufferers.”

Cloud points out, “The NSF appreciates that Fabrictech is keenly interested in educating the