National Sleep Foundation, Hollander Sleep Products Launch Live Comfortably Brand At Bloomingdale’s

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Date:
Wednesday, October 23, 2013

and centralized Asian sourcing and quality control. This affords us the capacity to meet the increasing needs of our retail customers for high-value-added products, superior design and innovative merchandising, marketing and product packaging. Hollander strives for perfection— always.”

Another important benefit of the National Sleep Foundation and Hollander Sleep Products relationship is consumer education: As part of their partnership, the National Sleep Foundation and Hollander Sleep Products are providing a “sleep advice card” offering consumers information about how to establish a soothing bedtime routine and how to create a proper bedroom environment that can lead to a better night’s sleep. The sleep advice card also directs consumers to http://www.sleepfoundation.org, the Internet’s top destination for sleep health information.

“Our partnership with the National Sleep Foundation allows us to share and educate the consumer with important information that ultimately can lead to a better night’s sleep,” Cameron-Chapital relates. “Through this partnership, we are able to provide the consumer with premium sleep products and share great sleep tips from the National Sleep Foundation. We are distributing this information using insert cards in the packaging of every Live Comfortably bed pillow and mattress topper, and also sharing this important information from the NSF through social media and online through our websites, http://www.hollander.com/ and http://livecomfortably.com/.”

Cloud adds, “The National Sleep Foundation’s goals are to provide the public with healthy choices in bedroom products, to make them excited about sleep and to deliver sleep health information with every product.”

Key informational points about “living comfortably” that are addressed in the NSF sleep advice card include:

  • Set a sleep schedule and stick to it
  • Establish a relaxing bedtime routine
  • Exercise daily
  • Make your bedroom a sanctuary from the stresses of the day

About The National Sleep Foundation

The National Sleep Foundation is a charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety through education, public awareness, and advocacy. Based in Washington, DC, its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900