National Sleep Foundation, Hollander Sleep Products Launch Live Comfortably Brand At Bloomingdale’s
Wednesday, October 23, 2013
First Collection Includes Bed Pillows And Mattress Toppers
NEW YORK—Trusted sleep authority the National Sleep Foundation and leading bedding manufacturer Hollander Sleep Products have launched a select collection of bed pillows and mattress toppers at Bloomingdale’s Department Stores under the premium Live Comfortably brand.
The initial products created exclusively for Bloomingdale’s under the Live Comfortably brand umbrella include high-quality bed pillows and mattress toppers filled with a superior Memorelle fiberfill from preeminent fiber manufacturer Invista. The Live Comfortably bed pillows and mattress toppers are being marketed as the Official Products of the National Sleep Federation, and represent the culmination of intensive research and product development by Hollander Sleep Products.
Executives at the National Sleep Foundation and Hollander Sleep Products say the nearly year-old relationship has been extremely beneficial to both parties. “Hollander Sleep Products’ Live Comfortably is the only brand in pillows and mattress pads that is an Official Product of the National Sleep Foundation,” explains David M. Cloud, chief executive officer of the National Sleep Foundation, a leading charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety. “The National Sleep Foundation issued an open request for proposals for pillows and mattress pads in 2012 and Hollander Sleep Products emerged as the right group to work with us.
“From the start, the team at Hollander Sleep Products understood the value of partnering with the National Sleep Foundation to educate consumers about sleep health,” Cloud continues. “The National Sleep Foundation carefully selected the right partner and is proud to be associated with the luxury and high quality of the Live Comfortably bedding collection.”
Beth Mack, president of sales and merchandising at Hollander Sleep Products, points out that the Live Comfortably brand and its status as the official bed pillows and mattress toppers of the National Sleep Foundation fits in well with Hollander’s overall strategy of providing top quality products to help consumers achieve a better night’s sleep. “For more than 100 years, Hollander Sleep Products has developed high-quality bedding products to help consumers ‘live comfortably,’” Mack comments. “Hollander Sleep Products prides itself on using the best raw